Facts about Advertising Mail

Consumer Choices for Mail

Opt-out of an individual company's mailing list

If a consumer does not want to receive mailings from a particular company, the quickest and most effective solution is to contact the company directly and ask to be removed from their mailing list. Because many companies plan mailings far in advance, however, you should allow up to 90 days for mailings from that company to phase out.

Consumers can also opt out of receiving advertising mail using DMAchoice (formerly known as the Mail Preference Service), which has been the official mail preference suppression service for the catalog marketing community since 1971.  By enabling consumers to opt out of 4 categories:  1) catalog; 2) financial (with 2 sub-categories: credit cards and insurance); 3) magazines; and 4) “all other” direct mail, DMAchoice enables consumers to choose the type of mail and email they want to receive.  For financial mailings, consumers can opt-out through the credit bureaus’ service listed below.   Additionally, consumers can use DMAchoice to opt in and receive mail from certain brands and organizations, if they so choose.  Consumers can sign-up for DMAchoice by visiting the website at http://www.DMAchoice.org/

Credit Cards

Opt-out of pre-screened credit offers

To reduce the number of pre-screened credit and insurance offers, visit www.optoutprescreen.com or call 1-888-5OptOut (1-888-567-8688) to opt-out of these offers. This is a free service to consumers offered by the major credit bureaus.

FAQ's about DMAchoice and Getting Off Mailing Lists

How does DMAchoice work?

When a consumer registers with DMAchoice.org, his or her name and home address are placed on a "do-not-mail" file. DMA members are required to run their list of prospective customers against the file and remove individuals registered on DMAchoice from their mailings. DMAchoice.org is updated and distributed to mailers on a daily, weekly, or monthly basis depending on the preferences of that mailer. A name remains on DMAchoice for three years, after which time registration is required again. Mail typically begins to decrease approximately 90 days after a name is received.

Can a consumer request deletion from a specific company through DMAchoice?

Yes. When registering with DMAchoice, consumers can click on the "Remove my name from individual organization lists" box and search for the specific company they no longer wish to receive mail from.

Can a consumer request to be included in a specific company's mailing list if they are not currently receiving mailings from that company?

Yes. When registering with DMAchoice, consumers can click on the "Add my name to individual organization lists" and search for specific organizations they would like to receive mail from.

Does DMAchoice include mail from charitable organizations?

Yes, nonprofit member organizations of DMA are also required to remove prospective donors who have indicated they no longer wish to receive mail from the organization.

How can mail addressed to a deceased relative be stopped?

DMA also maintains a name-removal service to remove contact information of deceased individuals from marketing lists. Information about the Deceased Do Not Contact service is available at the same website as MPS, http://www.DMAchoice.org/.

How can a consumer remove the name of an individual in that consumer's care from marketing lists?

DMA sometimes receives calls from family members, friends or caretakers seeking to remove the names of individuals in their care from commercial marketing lists. To assist those who are managing this process, DMA maintains a Do Not Contact List for Caretakers, which all DMA members are required to honor. Information about the Caretaker List is also available at the same website as MPS, http://www.DMAchoice.org/.


updated: Monday, December 15, 2008 9:57 AM