The Faces of the Mail

	Pete Stemen, Owner of Bristol Tire and Service “Direct mail has helped our company attract new customers.” Number of employees: 3

	Pete with Georgetown Furniture Store “Money Mailer coupons give our target audience an incentive to use our company. We have customers come in all the time with their Money Mailer coupons.” Number of employees: 5

	Coleen Ferrera, Owner of Grout Medic “Grout Medic does not use Yellow Pages to advertise, so it is all due to direct mail that helps bring in 150 phone calls and 120 jobs a month.” Number of employees: 10

	Tom Norman, Owner of Overhead Door “Direct mail offers two things for my company: One is that it helps me brand my company with our logo and second it gives our target audience an incentive to use our company.” Number of employees: 25

	Mike Hawkins, Owner of ChemDry “Direct mail offers make the phone ring. It has been a mainstay of our marketing efforts. We mail consistently because we know it works.” Number of employees: 15

	Spiro Gizas, Owner of Harold's New York Style Deli "I rely on a variety of direct mail to reach my customers and they look forward to the discounts. If I was not able to use direct mail to advertise my business, I would lose the exposure to my clientele."

	Larry Weigel , Owner of Mr. Handyman in Florida "Advertising mail brings in up to 70 percent of our new business. We could not do our business without Valpak. It's been a life saver."

	Jerry Thorpe/Tony Rogelstad, Ace Hardware "We've tried just about every kind of advertising media for our hardware business. Advertising mail is the most effective and I can target my local customers. If we had to turn to other advertising venues, it would negatively impact our business as it would be more expensive. We would have to pass that additional cost on to everyone."

	Bill Wygell, Ace Hardware "I am a long-time user of advertising mail as it has the best value for response. I devote 80% of my advertising budget to it. If direct mail went away, we could not get effective advertising into our customers hands. Our local customers want their Ace Hardware ads."